One of the worst side effects of a nasty campaign is the disillusioned voters that didn't win. Important sections of the community are actually scared that Obama will be President. I think most of this is caused by all the reaches the Republican part had to make in order to stay in the race at all. Negative ads, rumors, etc.

So, tell these good people that you're not going to take all their money and give it to people who don't want to work and want to live off of the government. Tell them that their 2nd Amendment rights are safe. Tell them that big businesses won't be getting taxed out of the country.